West Ham United is embarking on a supporter-led initiative to redesign the club’s crest, which is anticipated to debut in the 2028-29 season. Interim chief executive officer Karim Virani emphasized the importance of involving fans in this process, stating, "With 2026 marking ten years since our current crest was launched, now is the right time for us to review its future."

Virani expressed a commitment to ensuring that the club’s history and heritage are reflected in the design, saying, "The board and I want to ensure that the club’s history and heritage are appropriately reflected in everything we do, and that our loyal fans should play a leading role in determining how that is delivered."

This redesign comes a decade after the club's controversial move from Upton Park to the London Stadium. As the Hammers prepare for a return to the Championship following their relegation from the Premier League, they face potential departures of key players.

Key players linked with moves include:

• Mateus Fernandes: Heavily linked to Tottenham, rated at £85 million.
• Crysencio Summerville: Attracting interest from Manchester United, he has excelled for the Netherlands at the World Cup, contributing two goals and an assist in the group stage.

As the Netherlands prepares to face Morocco in the round of 32, the competition heats up, mirroring the challenges West Ham faces in the upcoming season. Meanwhile, Canada advanced to the last-16 by defeating South Africa 1-0, with Stephen Eustaquio scoring in the dying moments of the match.