The world of influencer boxing takes another surreal turn on Saturday when former World's Strongest Man Eddie Hall faces reality television star and professional boxer Tommy Fury in Manchester.

This heavyweight contest at the AO Arena is understood to be an exhibition bout, meaning it will not count towards either fighter's professional boxing record. Scheduled for six two-minute rounds, this matchup brings together two Britons from entirely different worlds.

Promoted by Misfits, this event exemplifies the blurring lines between professional sport, entertainment, and social media celebrity.

Key highlights include:

• Fury's professional resume features high-profile victories over influencers-turned-boxers KSI and Jake Paul.
• Despite his reality TV roots, the 27-year-old insists his ambitions remain linked to world-title aspirations, solidifying his status as a poster boy for the influencer boxing boom.
• Hall, aged 38, previously headlined what was dubbed 'The Heaviest Boxing Match in History' against Hafthor 'Thor' Bjornsson in 2022, transitioning to MMA and scoring a knockout victory over Mariusz Pudzianowski last year.

The undercard showcases the unusual crossroads of modern boxing, featuring social media star Jack Kay, also known as 'The Ibiza Final Boss', and two-time Olympic taekwondo gold medallist Jade Jones.

The origins of this unlikely pairing stem from a family feud, as John Fury—father of Tommy and Tyson—took exception to Hall's comments about wanting to fight Tyson. Hall accused John of being a bully, prompting Tommy to step in.

Although there is no upper weight limit at heavyweight, Fury is expected to give away significant size. He has mainly fought at cruiserweight, weighing 14st 4lb (94kg) in his last outing, while Hall tipped the scales at over 28st 8lb (181 kg) during his strongest-man peak. The weight disparity could reach as much as 7st when they step into the ring.