Soccer purists have expressed concerns over the “Americanization” of the game, particularly in terms of ownership. Currently, Americans own over 40 European soccer clubs, including top teams like Arsenal, Inter Milan, Manchester United, and Liverpool. Investments extend to lower leagues, with notable acquisitions such as Birmingham City, co-owned by NFL star Tom Brady, and Norwich City, purchased by Mark Attanasio in 2022.

While fans may notice changes like halftime shows and the term “soccer,” the real shift occurs at the ownership level. U.S. owners operate with a different mindset, often prioritizing profits over tradition, contrasting with European owners who typically act as “caretakers.” The trend began in 2005 with Malcolm Glazer's controversial purchase of Manchester United, which led to protests and significant financial withdrawals from the club.

Today, 11 American ownership groups dominate the English Premier League, managing an array of franchises in U.S. sports leagues. However, the European pyramid structure poses challenges as teams face relegation, impacting valuations and revenues. Recent relegations of clubs like Burnley and West Ham have heightened concerns among American owners, prompting them to advocate for changes to protect their investments.

The proposed European Super League in 2021, backed by American interests, aimed to establish fixed franchises but faced immediate backlash from fans and stakeholders, leading to its collapse. While Americanization continues through various adaptations, such as potential rule changes to increase scoring, some owners are shifting focus to Liga MX, where a fixed-franchise model is gaining traction. This transition could signify a pivotal moment in the global Americanization of soccer.