Shola Ameobi reflects on his challenging childhood in Newcastle, where he faced harassment and fear due to his background after moving from Nigeria at age six. He recalls having to navigate dangerous situations just to pursue his passion for football. Despite these struggles, he developed resilience that would later serve him well in his career.

As a player, Ameobi scored 79 goals in 397 appearances for Newcastle United, including memorable moments against local rivals Sunderland. His journey from a fearful child to a football star demonstrates his determination and self-worth.

In July, Ameobi transitioned to the role of head of corporate affairs at Newcastle after seven years as the loans coordinator. His new responsibilities focus on strategic engagement to integrate the club into the community, ensuring it serves as the heartbeat of Newcastle.

Ameobi's promotion followed a 100-day review led by CEO David Hopkinson. Despite initial hesitations, he embraced the role after extensive discussions, drawing on his experience building the loans department from the ground up.

Ameobi has also contributed to the Premier League's Black participants advisory group, which has successfully implemented initiatives like the No Room for Racism action plan. He credits this experience with boosting his confidence for executive roles.

His journey took a pivotal turn during recovery from a hip injury in 2006, prompting him to consider his purpose beyond football. He sought guidance from a psychologist and relied on family support during tough times, with his father's leadership influencing his approach.

Ameobi’s commitment to inspiring others is evident as he strives to show that success is attainable regardless of background. He aims to inspire the next generation, believing that with determination, anyone can achieve their dreams.