Robbie Williams, the renowned music icon and devoted fan of Port Vale, has signed on as the League Two club’s shirt sponsor for the next two seasons. This collaboration marks a significant milestone for both the artist and the team, as Williams will also serve as an ambassador for the Valiants’ charitable foundation.

The partnership will feature Williams' iconic ‘RW’ logo on the front of both the home and away kits for the 2026-27 and 2027-28 campaigns. Williams, who has deep roots in Stoke, expressed his emotional connection to the club, stating, "It feels pretty incredible, to be honest – Robbie Williams, on the front of a Port Vale shirt. It’s a match made in heaven for me."

Having attended games since childhood, he reminisced about his early days as a junior supporter, emphasizing the community aspect of his upbringing at Vale Park.

The deal coincides with the launch of the Port Vale Foundation’s ambitious three-year ‘One Vale’ strategy, which focuses on enhancing health, education, inclusion, and opportunity within the city. Port Vale chief executive Matt Hancock praised the partnership, highlighting its significance:

This partnership means a huge amount to us here at the football club.

• Hancock noted Williams' authenticity and lifelong love for Port Vale, stating it will create more opportunities and positively impact the community.

This collaboration promises to elevate both the club and the foundation, allowing them to reach and support more individuals in need.