Premiership Women's Rugby (PWR) has made a significant leap by securing its first title sponsor, marking a multi-million pound deal that will inject over £3 million into the league.

The agreement with Jaecoo, a car company, promises more than £1 million per season over the three-year contract. Starting from the 2026/27 season, the league will officially be called the Jaecoo PWR.

PWR's executive chair, Genevieve Shore, expressed her enthusiasm, stating that the absence of a title sponsor had been a challenge for the league. She described the new partnership as "momentous and joyful," emphasizing the importance of creating a sustainable commercial entity to support clubs and athletes.

Key points from Shore’s comments include:

• The three-year commitment allows for potential growth and relationship building with fans and clubs.
• Despite a surge in attendance and TV viewership following England's World Cup win in September, the league struggled to secure a title sponsor due to tough economic conditions.
• The deal with Jaecoo is expected to enhance the league’s stability and credibility, even though it doesn't match the £45 million deal of the Women's Super League with Barclays.

The partnership is part of Jaecoo's broader strategy to invest in women's sports, aligning with PWR's youthful and dynamic audience. With the league attracting top talent, including Gabriel Vernier's recent move to Gloucester-Hartpury, this sponsorship could pave the way for a new era in women's rugby.