The PGA Tour confirmed on Thursday that Good Good Golf has withdrawn its sponsorship of a FedEx Cup Fall event scheduled for November 12-15 at Omni Barton Creek Resort & Spa in Austin, Texas. This decision follows backlash against an advertisement featuring co-founder Garrett Clark, who controversially pushed a woman to the ground while promoting a new driver, stating, "Do not touch my new driver."

In light of the situation, Callaway ended its partnership with Good Good effective immediately, pledging $1 million to support organizations focused on preventing violence against women and launching an investigation into how the ad was approved.

The PGA Tour stated, "We agree with their decision to use this time to focus on their organization and the work ahead. The tournament will continue as scheduled, and we will provide an update on sponsorship plans at a later date."

Good Good released a statement emphasizing their commitment to reflection and improvement, acknowledging the need to earn back trust and expressing gratitude for their relationship with the PGA Tour.

In related news, Golf Channel postponed the return of its reality competition series, Big Break, due to its collaboration with Good Good, while Golf Galaxy and PGA Tour Superstore ceased selling Good Good products.

Clark publicly apologized in a video, clarifying that the ad was intended as a skit inspired by the film Obsession and reaffirming Good Good's stance against domestic violence. PGA Tour CEO Brian Rolapp had previously expressed disappointment in Good Good's initial response to the controversy, noting that their actions were not aligned with the values of the PGA Tour.