The Professional Fighters League (PFL) bids farewell to Loren Mack, who transitions to Bare Knuckle Boxing (BKB). Announced on Wednesday, Mack will take on the roles of Chief Marketing Officer and executive vice-president of strategy at BKB.

Mack brings over two decades of executive leadership experience in combat sports, significantly impacting brands worldwide. Previously, he served as Senior Vice President of Corporate Communications for the PFL, where he was crucial in the organization’s international expansion through:

• Strategic marketing
• Brand development
• Investor relations
• Commercial partnerships
• Media rights
• Business strategy

Before his tenure at the PFL, Mack held pivotal positions with ONE Championship and began his career with the UFC, contributing during a transformative period for the organization.

Mack expressed his enthusiasm, stating, "I’ve been fortunate to be part of some incredible organizations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today."

He highlighted BKB's impressive growth and its status as the largest and most-watched bare-knuckle boxing organization globally, expressing excitement about elevating the brand and expanding its global reach.

BKB’s CEO David Tetreault noted the extraordinary growth BKB has achieved and emphasized the importance of Mack’s strategic vision, marketing expertise, and industry relationships, which will be essential in further strengthening partnerships and expanding the audience.