The NFL is set to enhance the experience for international fans in 2026 by staging half-time shows in all seven countries hosting its record nine regular-season games overseas. This initiative marks the most half-time shows the league has ever organized in a single year, aiming to replicate the spectacle of the Super Bowl.

Historically, the Super Bowl half-time show has evolved from a focus on pageantry to featuring world-renowned music acts. The turning point came in the 1990s, especially with Michael Jackson’s iconic performance at Super Bowl 27 in 1993, which revolutionized audience expectations for entertainment.

Tim Tubito, the NFL's director of global event presentation, emphasized the impact of Jackson’s performance, stating it changed perceptions around half-time shows. Since then, acts like Prince, J Lo, Shakira, and Bad Bunny have captivated audiences, with recent shows drawing over 120 million viewers, including Kendrick Lamar’s record-breaking performance in 2025.

The NFL collaborates with Roc Nation, owned by Jay-Z, to select artists, ensuring that performances resonate both locally and globally. Tubito highlighted the importance of choosing artists who connect with local audiences while also appealing to a wider demographic.

Recent performances at international games included artists like Daddy Yankee in Spain and Karol G in Brazil, showcasing the league's commitment to diversity in talent. As the NFL prepares to announce acts for upcoming international games in Australia and France, Tubito noted the challenge of selecting the right mix of talent that transcends cultural boundaries.

Ultimately, the NFL aims to create unforgettable experiences that celebrate both sports and music, further solidifying its global reach.