Newcastle United supporters are preparing to vote on a new crest as the club plans to change their badge for the first time since 1988. While the existing emblem enjoys popularity among fans, the club believes it "struggles to perform in a modern setting."

The current badge's intricacies hinder its consistent reproduction across various platforms, from digital media to merchandise. Newcastle's intentions to update the crest were first revealed in May 2025.

The club has engaged with the fan advisory board and surveyed 19,500 members and season ticket holders to discuss potential design options. Feedback from supporters has been crucial in shaping the choices that will be presented on the ballot. Notably, 84% of those surveyed expressed a desire for Newcastle to "honour our heritage" rather than completely redesign the crest.

Key elements identified by supporters include:

• The castle
• Seahorses
• Black and white shield
• Ribbon

Eligible voters, including season ticket holders and those who purchased tickets for two or more women's home matches last season, will select their preferred design during a two-week voting window in August.

Opinions among fans are mixed; some, like Ian, suggest a "none of the above option" should be available. Others, such as Phil, appreciate the club's effort to listen to fans instead of imposing a corporate design. Andy, while fond of the existing badge, acknowledges the need for evolution in branding to meet modern demands, stating, "we have to let it happen."

As the vote approaches, Newcastle United finds itself at a crossroads between tradition and modernity.