New guidelines have been issued, advising broadcasters on how to adopt more respectful camera angles during live female athletics events. Developed by the European Broadcasting Union (EBU) in collaboration with female athletes, these guidelines aim to prevent the sexualization of athletic performances through unnecessary camera techniques.

Holly Bradshaw, a British Olympic Bronze medalist, is among those who contributed to the guidelines. She highlighted the negative impact of revealing camera angles, sharing her experience of receiving abuse on social media and encountering inappropriate videos of herself online.

"How our sport is displayed during live broadcast can be incredibly powerful, yet sometimes harmful to the women competing and the women [and] girls watching," Bradshaw stated.

She elaborated on the pressures athletes face, noting, "Many athletes, myself included, have been in competitive scenarios where they are more focused on the cameras instead of their own performance."

Bradshaw emphasized that the frequent use of close-ups and slow-motion replays often captures athletes in undignified positions, detracting from their athleticism.

Ivana Spanovic, a Serbian Olympic long jumper, also provided her insights to the EBU, expressing concern that certain camera placements not only create discomfort during competitions but may also lead to serious long-term effects on athletes' mental health.

These new guidelines represent a significant step toward fostering a more respectful and empowering environment for female athletes in sports broadcasting.