Amid concerns in the racing industry about affordability checks and declining attendance, Ascot Racecourse prepares for an exceptional renewal of the King George VI & Queen Elizabeth Stakes on Saturday. The recent Royal meeting saw record crowds, indicating a resurgence in popularity, and the track has paid off a £3m loan, becoming debt-free.

Ascot announced pre-tax profits of £10.5m for 2025 and revealed that next year’s King George will feature a British-record prize of £2.5m. Nick Smith, Ascot’s director of racing, emphasized a strategic shift to focus on the King George as the primary race asset, aiming to restore its former prestige.

This year’s renewal promises to be a standout event, with a prize fund of £2m and a competitive field including top contenders:

• Calandagan (last year's champion)
• Masquerade Ball (a strong Japanese challenger)
• Benvenuto Cellini (the Irish Derby winner)

The presence of Masquerade Ball is particularly significant, as Japan's racing industry has yet to secure a victory in this contest. Millions of Japanese fans are expected to tune in, hoping for a historic win that could elevate Masquerade Ball's status.

Smith highlighted efforts to promote the King George as a premier racing event, with displays honoring past winners. Ascot's long-term goal is to match the Arc's prize money, a challenging ambition due to differing funding systems.

Despite the competitive nature of this year’s race, Smith remains optimistic about the King George's future, aiming to keep it among the top races worldwide. The anticipation builds as Ascot sets the stage for what promises to be a memorable race day.