Kevin Pietersen has informed the England and Wales Cricket Board (ECB) that he will not promote any betting activities while serving as England’s white-ball batting coach. This decision comes despite his recent lucrative contract as a brand ambassador for the online gambling company Dafabet.

Pietersen, a former England batter, is set to mentor Brendon McCullum’s white-ball team over the next 13 months, totaling around 150 days of commitment, with the role extending to the upcoming 50-over World Cup co-hosted by South Africa, Zimbabwe, and Namibia. His association with gambling raises potential conflicts with the ECB's strict anti-corruption policies.

The ECB’s anti-corruption code explicitly prohibits participants from soliciting or promoting any betting activities related to matches. Key points include:

• No advertising revenue from gambling companies.
• Banned sponsorship deals with betting firms for Hundred franchises starting next year.
• Counties accepting gambling income must reinvest proceeds into community projects.

Additionally, all cricket participants are barred from betting activities, a rule that previously led to Brydon Carse receiving a 16-month ban for placing over 300 bets.

Pietersen announced his partnership with Dafabet on Tuesday, promising engaging content on his social media. However, he reassured the ECB that he would refrain from promoting the brand during his England duties, a commitment that will be challenging given his extensive schedule. Although he will not participate in the upcoming 50-over tri-series in Pakistan, he is slated to be involved in winter tours to Australia and South Africa and all domestic white-ball matches next summer leading to the World Cup.

The ECB has previously faced issues regarding betting interests within the coaching staff, particularly with Brendon McCullum, who promoted betting markets for another company on social media platforms.