Keely Hodgkinson, the Olympic 800 metres champion, proudly represented a new generation of female athletes at the international premiere of the all-female athletics meet Athlos in London. On Friday night, she showcased a striking hooded black Nike speedsuit, embracing the event's glamorous red carpet in a baggy, Liam Gallagher-inspired tracksuit.

Hodgkinson, 24, views style as an integral part of athletic performance, believing it can significantly impact confidence—a vital asset in a sport where every detail counts.

“100 percent,” Hodgkinson affirmed when asked if an outward aesthetic can enhance a competitive mindset. “I think a lot of women feel that way... there’s no right way to be feminine or to be a woman.”

Her Nike speedsuit features innovative vortex generators designed to reduce drag, making it akin to “an F1 car.” The athlete also considered the scientific aspects of her outfit, opting for a ponytail cut-out despite concerns about air drag. She emphasized the importance of feeling good in her attire, stating she is a “look good, feel good” person.

The event sparked discussions about female athletes’ self-expression, with examples like Amy Hunt, who wore symbolic gold earrings before achieving a historic four gold medals. Hunt remarked that her jewelry helped her embody a confident persona on the track.

Both Athlos and the recently debuted World Athletics Ultimate Championship signify a shift in the sport, blending athleticism with cultural expression. Dame Denise Lewis, Sydney 2000 Olympic heptathlon champion, praised Athlos’ red carpet, stating, “Athletes are always wanting to bring their 360 selves to an event.” She called for a transformation in the sport, emphasizing the need for a vibrant and exciting future.