Good Good Golf CEO Matt Kendrick and president Joe Flannery have resigned following severe backlash over a promotional advertisement for a new Callaway driver. The ad, which aired on August 20, showed Garrett Clark pushing colleague Alexis Miestowski to the ground while warning her not to touch the club. Despite Good Good's claim that the video was a parody of the horror film "Obsession," it faced immediate criticism.

• Good Good's Response:
  • Clark described the ad as "the worst ad known to man" and emphasized that he does not support domestic violence.
  • The company issued a public apology, reaffirming its commitment to inclusivity in golf.

The fallout was swift, with Callaway Golf terminating its three-year sponsorship with Good Good. CEO Chip Brewer admitted that the ad should not have been approved and announced an internal investigation.

In response, Callaway pledged $1 million to organizations combating violence against women and established stricter approval protocols.

Retail Impact: Major chains like Dick’s Sporting Goods and Golf Galaxy pulled Good Good merchandise from their shelves.

Broadcasting Consequences: The Golf Channel canceled its reality series "Big Break x Good Good" after a key sponsor requested to be removed from the show. Good Good also stepped down as the title sponsor for the PGA Tour event in Austin, Texas, scheduled for November 12-15.

The incident underscores a significant rift between digital content creators and traditional golf institutions, as the PGA Tour continues to navigate this evolving landscape.