Everton has struck a lucrative sponsorship agreement with financial services firm CMC Markets, potentially elevating their earnings from shirt deals to over £20 million a year.

In a multi-year partnership, CMC Markets will serve as Everton’s shirt sponsor, increasing the Merseyside club’s revenue by approximately 30 percent compared to their previous deal. This financial boost is essential for manager David Moyes, who aims to strengthen his squad.

Additionally, Everton's new sleeve deal with their former front-of-shirt sponsor, Stake, also sees a 30 percent increase, further enhancing their financial position.

The club has committed to investing this newfound revenue in player acquisitions, currently pursuing:

• Hayden Hackney from Middlesbrough, who was named the best player in the Championship last season and is a long-term target for Moyes.
• Tyrique George from Chelsea, who spent the latter half of last season on loan at Hill Dickinson Stadium. Although the loan included an option to buy the England Under-21 international for £25 million, Everton is negotiating with Chelsea for a more favorable fee.

Beyond CMC Markets and Stake, Everton has secured several sponsorship deals over the past year, including an agreement with Hill Dickinson for the naming rights to their £800 million stadium.