Organisers of the European Athletics Championships in Birmingham are committed to creating a vibrant atmosphere despite facing backlash over empty seats. They have urged fans to purchase tickets as attendance improves day by day.

The championships kicked off on Monday, attracting 12,844 fans in the morning and 13,623 in the evening, highlighted by Amy Hunt's victory in the women’s 100m. Tuesday saw an increase, with 12,921 spectators in the morning and 16,208 witnessing a British one-two finish by Romell Glave and Jeremiah Azu in the men’s 100m final. However, the Alexander Stadium, which can hold approximately 23,000 people, has not yet reached full capacity.

European Athletics released a statement on Wednesday, expressing confidence in the ongoing championships:

We are seeing a truly outstanding European Championships, with athletes from Great Britain and across Europe delivering remarkable performances.

• They emphasized the importance of a full stadium for energizing both the event and the athletes, stating, "Nothing compares with the energy of a packed Alexander Stadium."

Ticket sales have reportedly exceeded expectations, particularly for the latter half of the championships. The Birmingham26 local organising committee expressed satisfaction, noting that sales for the weekend sessions are nearing sell-out status.

Despite positive ticket trends, social media critics have pointed to high admission costs as a reason for the sparse crowds. Morning tickets ranged from £10 for adults and £5 for children aged 2-16, while evening session prices began at £26.