Aston Villa are keen on signing Matias Soule, the AS Roma attacker, at the end of the season. Reports from Sports Boom indicate that the player could cost around €40 million, with Aston Villa emerging as the frontrunners for his signature.

They will, however, face competition from Bournemouth and Brighton. Aston Villa possess the financial strength to meet his asking price, and acquiring Soule could represent a significant long-term investment. The 23-year-old is versatile, able to play on the flanks as well as in a central role, and is expected to enhance the team's goal-scoring and creativity.

This season, Soule has already recorded 7 goals and 8 assists, highlighting the team's reliance on players like Morgan Rogers and Ollie Watkins. With potential Champions League qualification on the horizon, Aston Villa recognizes the urgent need for more attacking support.

The allure of the Premier League is likely to attract Soule, offering him a chance to compete at the highest level. Should Aston Villa secure a spot in the Champions League, they will become a more enticing destination for top players.

Additionally, Arsenal and Liverpool are keeping tabs on Soule’s situation. Arsenal seeks enhancements in their attacking options, particularly an upgrade on players like Noni Madueke, while Liverpool anticipates the loss of Mohammed Salah and will need reinforcements on the flanks. Soule could be a valuable asset for either club if they decide to pursue him this summer.